Two decades of product design. Amazon, Meta, and high-growth startups. I create, lead teams, and build with AI.Two decades of product design.
Amazon, Meta, and high-growth startups.
I create, lead teams, and build with AI.
Sr. Manager, Design Systems
Apollo.io
Led a team building Apollo's front end design system and content strategy
VP of Product + Design
Safety Design
Co-founded; led product and design for a B2B SaaS platform for mid-size construction companies
Head of Product + Design
Metaplex
Led Product & Design for the NFT standard for Solana; 15M NFTs minted, $3B in creator earnings
Design Manager
Meta Reality Labs
Led team inventing novel ways to interact in VR/AR/MR.
Design Lead & Manager
Meta · Profile & Identity
Led design team that shipped full profile redesign across 2B+ daily users, and added stories, safety, and memorialization.
Lead Designer
Meta · Camera Effects (AR)
Designed AR effects and platform for Nike, DC Comics, GIPHY; led the first FB AR Summit
Lead Designer
Meta · App Install Ads
Solo designer on the team driving $4B/yr (22% of FB revenue)
Head of Design
Scaled Inference
All branding, UX, and visual design for a machine learning startup.
Lead Senior UX Designer
Amazon
Led design for all amazon.com browse navigation globally, shipped nav redesign; Clothing/Shoes/Jewelry taxonomy redesign drove a 100% revenue lift.
Lead UX Designer & Researcher
Abercrombie & Fitch
Redesigned navigation, checkout, product pages, and launched the first A&F and Hollister mobile sites.
Information Architect & Designer
Resource Interactive
Global IA for Pantene, Herbal Essences, AutoZone, and more
Founder, Design & UX Consultant
Craft & Motive / Leimgruber Ltd.
Branding and UX consulting for Amazon, Honda, Home Depot, Bath & Body Works, Harley Davidson
Twenty years building at scale. $4B in revenue and 2B daily users at Meta, global navigation at Amazon, complex SaaS products, and early-stage startups. Experienced leading product design, managing teams, owning design systems, and driving cross-functional strategy. Operates across craft, product, and people. Designing natively with AI.
I excel at identifying and solving the most critical user experience problems, vision work grounded in reality, and building the kind of team culture where people do their best work.